you want to start your own website? Here are the things
to be thinking about: Content, general design and
layout, and what you want to acheive. Layout is more
important than incoropration of every new technique.
An animation that takes 45 seconds to load and run
may be cool the first time, but will discourage return
visitors! Also, avoid popup ads as nobody really likes
them and the clickthru rate is terrible.
on the underlined links above for more information...
is the website about, what is the target audience,
and who are the main sites now serving this audience?
Take a look at who is out on the internet now and
how you can do things better. Content and services
are the most important thing to a return visitor.
name - It is best to try to find a domain
name that your target audience will relate to. One
example is theLabRat.com for biotech and pharmaceutical
sciences. The best domain name is one that will
be remembered (and not to difficult to type in).
programs - If you are going to have advertising
on your website you will want to take a look at
the affiliate programs section. These programs do
the sales work for you. All you do is put the banners
or text links on your site and when someone clicks,
fills in a form, or buys something, you get paid!
Using text links that are relevant to your content
gives you the highest clickthru rate.
design - Are you going to do it yourself
or hire someone? Doing it yourself can be fun, but
it can also be frustrating. I have done this for
about two years on a part time basis and have a
few websites running (besides my day job as a biotech
scientist). If you are looking for running a business
on the web it may be faster to have someone else
design it for you.
Hosting Services - You want to try to get
an estimate of how much bandwidth you will need.
Most sites can exist fine on free or low cost hosting.
Higher traffic sites may need a system which allows
unlimited bandwidth (to a limit). To limit your
exposure, you may want to start out on a free or
low cost server plan and then upgrade as necessary.
engine placement - The major source of hits
for many websites are search engine queries. Having
a search engine placement in the top 5 of a common
search term can mean big traffic. Unfortunately,
search engines don't use similar algorithms to determine
placement and even change their algorithms perodically.
Maintaining your rank is a continual process.
tools and content - Once your website is
set up you will want to be constantly upgrading
and adding new features to grow the traffic. Examples
of things that grow traffic: email services, message
boards, e-card programs, and recommendation scripts.