Your Freelance Business with an Email Newsletter
by Rachel Goldstein owner of Allfreelancework.com
- 1000s of freelance jobs
are one of the most effective forms of marketing for
your home business. An email newsletter can:
Build loyalty of clients and prospective clients
2. Keep your name in front of clients and prospective
3. Spread the word about your services
4. Make a name for yourself as an expert in your field
5. Add value to your company
is a lot of competition out on the Internet for freelancers.
One way to get a gig outside of bidding on jobs is to
spread the word about your business thru word of mouth.
Newsletters are the very best way to do this. If you
have a useful newsletter, about 30% of newsletter subscribers
will pass-along your newsletter to family and friends.
In other words, good newsletters spread like wild fire.
Additionally, a newsletter that is passed onto you by
a loved one is more likely to be viewed by you as a
trusted source of information.
you have a business web site? Well, if you do, this
is a perfect place to market your newsletter. Before
a visitor leaves your site, it is important to get them
onto your list, otherwise you might never see them again.
In order to get the most subscribers, place a link to
your newsletter on every page of your site. Once you
build up a list of names, you can initiate contact …
now you will have plenty of chances to promote your
services to potential clients.
placing a blurb like this on all of your site's pages:
The Design Info Newsletter
Graphic design tips, tutorials, and reviews
Subscribe to our Newsletter here!
do you write about in your newsletters?
as a freelancer, have an advantage above others … you
are an expert in your field. Write "how to" articles,
tips, answer common questions and concerns, newsworthy
events, and other related topics. Research other newsletters
related to your topic. Try to find a path less taken.
For example, if there are already a hundred graphic
design newsletters being published, why not make your
newsletter's topic advertising design if this is your
specialty? A good article for this type of newsletter
would be "How to Design a Black and White Newspaper
Ad." Maybe the following month's ad could be, "How to
Prepress an Electronic File." You see what I mean? You
don't really have to brainstorm very long to find an
article that you can write about. When you are an expert
in your field, there are multiple tasks that you perform
daily … just write about them.
you are writing the content, remember to write as if
you are talking to a friend. In other words, don't talk
in hi-tech jargon. Not only will this confuse some readers,
this also might bore them to death. Then who will be
on your mailing list? Also, talk one-on-one with each
reader … use "you" not "they" or "we". Personalizing
your articles will make for easier reading.
often should I send out a newsletter?
all depends on how often you can find the time to write
an article. It is better to start out sending your newsletter
once a month. Once you get more subscribers, you can
increase the rate at which you send them out. Try to
send out your newsletter at the same time each month
or week. Subscribers will appreciate your professionalism,
and since this newsletter is being developed so you
can land a gig, this is important. Don't send a newsletter
out more than once a week; subscribers tend to get annoyed
when newsletters are sent too often.
long should my newsletter be?
your newsletter relatively short. If you want to include
several articles, use a table of contents at the top
of the newsletter. An example follows:
Design a Black and White Newspaper Ad
2. How to Prepress an Electronic File
3. Illustrator vs. Freehand
4. An Example of a Well Designed Magazine Ad
5. Contact Information
any of your articles are really long, abbreviate the
article and link to a web page where the rest of your
newsletter resides. It is better to send a short newsletter
every week than to send one long one every month. Subscribers
are busy and tend to put off reading long newsletters
till later. I know I do.
do I send a newsletter out?
your best bet is to sign up with a free mailing list
service like topica, evite, listbot, or onelist. You
should set up your list to be "announce only". This
way your subscribers cannot receive responses from other
Should My Newsletter Be Broken Up?
The Subject Line - You have several options for this
one. Keep it consistent for all of your following newsletters.
The title of your newsletter and the date, for example:
Advertising Design Newsletter - 08/10/01
b. The title of your main article
c. A catchy phrase to catch the attention of subscribers
when they look thru their emails
Disclaimer: Remind subscribers that they signed up for
this newsletter. Explain how to unsubscribe from your
Table of Contents
5. Contact Information
a. Your name
b. Business Name
c. Your Services
d. Web Address
e. Email Address
- 1000s of freelance jobs, articles, and resources.