Competitions on the Web - Part 2
You aren't going to spend hours entering competitions
on the web without some sort of incentive.
The incentive of course is the prize.
a real life instance of how powerful a marketing and
advertising tool competitions are.
Six years ago Id never heard of a Proton car.
I wouldnt have known one if it ran over me. I took a wrong turning down a street and noticed, in a car
showroom, that magic word WIN.
to a halt, I went inside to discover a
leaflet. Entrants were invited to see how many
words they could make from Proton Persona.
The prize? A brand new gleaming bright
red Proton Persona 1.5
And the reason for the contest? The launch of
by the challenge, I locked myself away in the library,
only going home when they threw me out at 5pm closing
time. 9am next day I was back again.
Three days searching twenty volumes of a dictionary
and 1,245 words later, my improvised cut-down cereal
box postcard entry winged its way to the judging table.
having read, reread and written out words relating to
Proton Persona, this car name, unknown to me a week
earlier, was now as familiar as the brand name of my
favourite chocolate bar.
when Im next in the market for buying a car, whose
name will I remember? Why theirs of course and probably
be one of several showrooms Id visit to make my
in this instance, I didnt need to I won
of a competition, a promoter could place a paid for
advertisement in the press. But think of the free publicity
for the promoter when you or I win their prize contest.
In my Proton example, my prize presentation picture
appeared in three different local newspapers, the story
was related on Central TVs Winners, in Win Your Fortune
in Prizes book, to friends and compers at Win With
Lynne Roadshows and now here too on the Internet. So
you can see why prize competitions are so popular.
entered a contest
in-store, your name may be added to a company
mailing list and they will send you offers and news
of their products sometimes even a contest to
so it is with the Internet too.
if its cheaper for you to enter contests on the
Internet, thus saving postage, then likewise its
less expensive for the promoter to send you emails instead
of snail mail postal offers.
for the problem, as I see it, with Internet comping.
The more you comp, the more `junk emails
you get. Is
there such a term as junk email?
A growing number of websites ask you to register to
receive a newsletter with automatic entry into a prize
when you read the rules you discover by entering youll
receive future offers and mailings either by
snail mail post or email.
me when I say these soon mount up.
At home I receive between ten and twenty items
of `junk mail a day through comping efforts. On
the Internet I do not exaggerate when I say every time
I check my email Im downloading (copying to my
computer) hundreds of emails each time.
Sometimes three or four times a day thats
an awful lot of emails.
all of this is due to Internet comping. For instance
on my website www.win-with-lynne.co.uk
I give my contact email as firstname.lastname@example.org
Some webmasters must collect email addresses
from websites to send out unsolicited emails as I receive
`junk emails from companies and individuals Ive
never even heard of let alone entered their contest.
have to remember too that it costs you nothing to pick
up mail from your doormat, apart from a little time
and drop it into the bin if its unwanted, but on the
Internet youre paying connection time phone charges
to copy onto your computer for emails, some of which
youve not asked for nor even want.
company sent me five copies of the same newsletter,
each of which was so filled with graphics it took half
an hour to download !!!
You can imagine how youd feel about that
I do now and, you may like to benefit from my experience,
is to have one email address which you use only for
comping. Dont give this address to anyone else
at all. Then on your mailbox software set the filter
to place all emails sent to your chosen address into
one in-box folder. That way you can quickly scan through
them, searching for the Congratulations message to see
if youve won a prize.
Rest assured, if you opt to receive our free 20 weeks
Win With Lynne Comping Tips, we never send out unsolicited
emails. Our automated Postmaster
software deletes at the end. http://www.wincompetitions.co.uk/infocentre/compingtips.htm
Copyright 2002 Lynne Suzanne www.win-with-lynne.co.uk
Lynne Suzanne is a freelance writer, consultant and
speaker. She has written four books on winning prize
competitions and slogan writing and presents Win With
Lynne Roadshows and marketing seminars. FREE Win With
Lynne Expert Guide to Winning competition prizes